THE SALES MANAGER PLAYBOOK

The Sales Manager Playbook is Australia’s most practical, real‑world guide to mastering sales leadership. If you want to build a high‑performing team, lift culture, coach with confidence, and lead with clarity, this book gives you the exact framework to do it.

Sales management doesn’t have to be complicated — follow the proven systems in this playbook, show up each day with purpose, and lead your people with consistency. James takes you through every part of the role, from hiring and coaching to meetings, KPIs, culture, and performance management, giving you the structure and confidence to become the leader your team wants to follow.

*An important next step is to join this book with Designing Your Workplace Culture.

About James

For more than four decades, James has dedicated his career to helping salespeople and sales managers grow, perform, and feel confident in their craft. With a background spanning both the automotive and finance industries, he brings a rare blend of frontline sales experience, leadership insight, and strategic coaching.

His training has transformed dealerships across Australia for over 40 years — and this book distils the exact principles, processes, and mindset that drive consistent, professional sales success.

Disclaimer: All books and materials by this author are provided for educational and informational purposes only. They are not financial, legal, business, or professional advice. Readers should always consult a qualified professional before making decisions based on any content. The author is not responsible for actions taken or outcomes resulting from the use of this information. automotive dealerships through