KEYS TO A NEW CAREER

Ready to break into car sales but not sure where to start?  

Keys to a New Career is a practical beginner’s guide for anyone wanting to succeed in Car Sales. All you need to do is follow the steps in this book, arrive at work every day with a winning attitude, and enjoy your profession. Whether you’re coming from hospitality, retail, call centers, trades, or you’re simply looking for a fresh start, this book shows you exactly how to enter the automotive industry with confidence.

Inside, you’ll learn how the job really works, how dealerships hire, what managers look for, and how the money is made. You’ll discover the daily routines, customer skills, and mindset needed to succeed — plus a clear, step‑by‑step plan for your first 90 days so you don’t wash out like so many beginners do.

Written for real people who want real results, Keys to a New Career gives you the clarity, direction, and tools to build momentum fast and create a career you can be proud of, plus ongoing books to support each step of your career.

*Please see our range of other books when you feel ready for the next steps.

About James

For more than four decades, James has dedicated his career to helping salespeople and sales managers grow, perform, and feel confident in their craft. With a background spanning both the automotive and finance industries, he brings a rare blend of frontline sales experience, leadership insight, and strategic coaching.

His training has transformed dealerships across Australia for over 40 years — and this book distils the exact principles, processes, and mindset that drive consistent, professional sales success.

Disclaimer: All books and materials by this author are provided for educational and informational purposes only. They are not financial, legal, business, or professional advice. Readers should always consult a qualified professional before making decisions based on any content. The author is not responsible for actions taken or outcomes resulting from the use of this information.